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What does a social media intern do all day?

Social Media Intern

Charlotte Warwick is a social media intern for hit music station, Capital FM. We wanted to know what she’s doing on her internship, so we got her to keep a day diary for us. 

Work starts at 9am and as a social media intern at Capital Radio, which is part of the Global Radio group, I spend my journey checking up on the latest showbiz and entertainment news. Twitter never sleeps so it’s essential that I know about any breaking stories or trending topics before my morning editorial meeting.

At 9:30am the social media team and I pitch content for Capital’s Twitter feed, @CapitalOfficial and the website, A recent idea that I put forward was when Comedy Central announced that Justin Bieber would be taking part in a Roast of Bieber. I decided to do a story on the 11 most ridiculous things Justin Bieber has done, from taking his pet monkey on a private jet to bleaching his hair blonde. The social media team loved the idea and I was chuffed that it did really well, reaching 224,000 people on Facebook.

A massively important part of being a social media intern is making sure that I keep on top of breaking showbiz news about Capital artists like Taylor Swift, Ed Sheeran, Sam Smith and Union J.

Twitter went crazy when news broke that Taylor Swift is to be the godmother of American actress Jaime King’s second baby, so I had the idea to create an image gallery of unlikely celebrity family connections. As a social media intern, I’ve learnt that stories popular amongst celeb fans on Twitter usually do well on the website.

After my editorial meeting, I’m straight back to writing tweets. We tweet every 30 minutes from @CapitalOfficial, so I’m planning and writing new content throughout the day.

Every Monday I have a weekly meeting with the head of social media to talk through stories or posts that have done well and why others might not have done so well.

I always learn a lot from these meetings, for example one tweet that didn’t perform well was a link to a viral video of an air hostess dancing to Uptown Funk in front of her passengers. The 140-character limit on Twitter meant it was tricky to explain what the content was, so it didn’t get loads of click-throughs.

After another editorial meeting with the social media team at 2pm, where we discuss any stories that have broken over the course of the morning, I schedule more tweets for both Capital Radio and The Big Music Project (@BigMusicUK).

My day ends at 5:30pm, unless there’s an event like the Capital’s Jingle Bell Ball or the BRIT Awards. This year’s BRITs was pretty eventful, and I was in the office until 1:30am! I couldn’t believe it when Madonna fell on stage during her performance. We took the footage of her tumble and turned it into a moving picture (GIF), which we posted immediately! To find out about media internships, go to the Inspiring Interns website. For more media related articles go to our Arts and Media page.

About Lynette Daly

Lynette is the publishing editor of Moving On magazine. Moving On is devoted to helping young people make good choices for their future – education, qualifications and careers. Moving On really wants to motivate you! Our articles cover a range of topics to inspire and give ideas. Our magazines are delivered free to all schools, colleges and sixth forms in England and is also available online.

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