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Advertising, Marketing and PR careers, jobs and qualifications

Advertising, marketing and PR jobs are all about enhancing and promoting a business’s profile, so it stays ahead of its competitors.

Jobs in advertising, marketing and PR (public relations) are considered to be glamorous, but really, they are all about promoting and selling people, products or businesses. Marketing account managers, advertising executives and PR agents create and design advertising campaigns for products, people and organisations like charities. You could be in charge of raising a celebrity’s profile, managing relationships with clients or dealing with the press, TV and radio on behalf of a client or company.

Other jobs in the advertising and marketing sector include advertising copywriter – the person who writes all the witty stuff you see in adverts. If you’re creative, you could be an art director – the person who makes sure the style of the advert is in keeping with the image of the product and that the client or business complies artistically with the customers’ wishes.

To work in the advertising, marketing and PR industry, you’ll have to be an excellent communicator, have great business savvy and be able to handle personalities and people from different walks of life and areas of business. The work varies depending on which kind of advertising, marketing or PR agency you join – you could be doing market research to find out how consumers react to a particular product or devising a nationwide advertising campaign across all kinds of media, including digital and online as well as TV and radio.

The variety of roles in this sector is reflected in the range of different entry pathways. There are apprenticeships, internships and traineeships available in the advertising, marketing and PR sector and many universities offer degree courses in advertising, marketing and PR.

 

Two Routes To A Marketing Career

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For school-leavers, weighing up the pros and cons of different routes to employment can be a tricky task. We hear from two young people who took different but equally valid routes to a marketing career. Marketing executive Kayleigh McFarlane and marketing and events assistant Shona Mcgoogan both work for the national independent careers advice provider In2Ambition, based in Henley-in-Arden.  But ... Read More »

Are you cut out for a career in PR?

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A career in PR is about much more than being a spin-doctor. It’s about presence, public profile and reputation. You could find yourself working for a particular business, a charity or an individual to make sure that the opinion that the public has of your client is a positive one. So, if you fancy a career where you might be ... Read More »

Digital Marketing Jobs SEO Careers

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Nearly everyone uses digital marketing to big themselves up – and businesses are no exception! Digital marketing is basically the promotion of products or brands, via one or more forms of electronic media. As more and more companies and organisations engage with consumers by using digital platforms such as the internet and social media, the role of digital marketing is ... Read More »

Distance learning courses with RDI – unlock your career potential

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Open up your opportunities by gaining an HND through a distance learning course with RDI Sooner or later we all notice that we’ve hit a bit of a wall in our career. We may see colleagues jump ahead of us for promotions, discover that we’ve received no change in salary since we started, or we maybe simply just feeling a ... Read More »

How do I become an event planner?

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Whether it’s a big sporting event, a festival, an art exhibition, a Formula 1 race or a sell-out concert, any event you go to must have been organised by somebody! If getting things done is your thing, then a career as an event planner might be just your cup of tea… Working as an event planner , assistant or manager ... Read More »

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