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Advertising, Marketing and PR careers, jobs and qualifications

Advertising, marketing and PR jobs are all about enhancing and promoting a business’s profile, so it stays ahead of its competitors.

Jobs in advertising, marketing and PR (public relations) are considered to be glamorous, but really, they are all about promoting and selling people, products or businesses. Marketing account managers, advertising executives and PR agents create and design advertising campaigns for products, people and organisations like charities. You could be in charge of raising a celebrity’s profile, managing relationships with clients or dealing with the press, TV and radio on behalf of a client or company.

Other jobs in the advertising and marketing sector include advertising copywriter – the person who writes all the witty stuff you see in adverts. If you’re creative, you could be an art director – the person who makes sure the style of the advert is in keeping with the image of the product and that the client or business complies artistically with the customers’ wishes.

To work in the advertising, marketing and PR industry, you’ll have to be an excellent communicator, have great business savvy and be able to handle personalities and people from different walks of life and areas of business. The work varies depending on which kind of advertising, marketing or PR agency you join – you could be doing market research to find out how consumers react to a particular product or devising a nationwide advertising campaign across all kinds of media, including digital and online as well as TV and radio.

The variety of roles in this sector is reflected in the range of different entry pathways. There are apprenticeships, internships and traineeships available in the advertising, marketing and PR sector and many universities offer degree courses in advertising, marketing and PR.


Working As An Event Planner

Event planner

Working as an event planner could make for an exciting career with lots of variety. The job could take you all over the world and could see you making use of your creative, practical, language and technical skills. What does an event planner do? Event planners organise many things, including weddings, family parties, business meetings, seminars, conferences, exhibitions and awards ceremonies, ... Read More »

Marketing Careers What Does A Content Manager Do?

Content manager

If you are thinking of working in marketing but also like writing, then the role of content manager might be right up your street. Working as a content manager involves writing blogs, articles, newsletters or anything else that the company that you work for wants. Content manager – What’s the job like? The job will mean doing research in order ... Read More »

A Career In Public Affairs – What Would That Be Like?

career in public affairs

If you are into politics and also like the idea of working within communications and persuading people, then a career in public affairs might appeal to you. What would a career in public affairs involve? A career in public affairs involves understanding the political system in order to offer public policy advice to your client, which might be a company, ... Read More »

Two Routes To A Marketing Career

career in public affairs

For school-leavers, weighing up the pros and cons of different routes to employment can be a tricky task. We hear from two young people who took different but equally valid routes to a marketing career. Marketing executive Kayleigh McFarlane and marketing and events assistant Shona Mcgoogan both work for the national independent careers advice provider In2Ambition, based in Henley-in-Arden.  But ... Read More »

Are you cut out for a career in PR?

A career in PR is about much more than being a spin-doctor. It’s about presence, public profile and reputation. You could find yourself working for a particular business, a charity or an individual to make sure that the opinion that the public has of your client is a positive one. So, if you fancy a career where you might be ... Read More »

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