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A Brief History Of CASCAID

CASCAID (Careers Advisory Service Computer Aid) began in 1969 with two careers officers and was hugely innovative for the time, combining information on occupations with input from the student which produced an individualised careers support service.

During the period of 1969 – 1972 the CASCAID service was rolled out to over 7,000 students across Leicestershire and by 1881 the service was nationwide and 1,000 careers advisers were fully trained on using CASCAID.

In 1991 KUDOS, the interactive micro-computer program was launched and in 1992 Adult Directions was introduced, with a Danish version being developed in 1993.

1996 saw CASCAID become part of the Loughborough University group of companies and by 1999 CASCAID had introduced Paws in Jobland, a service for primary school aged pupils.

In 2016 CASCAID celebrated its 25th year and began 2017 with the acquisition of Moving On magazine.

Find out more about CASCAID and our products.

Moving On magazine is a print and online publication devoted to providing a wide range of information regarding choices following school.

As the cost of university continues to increase, young people and their parents have to think carefully about all options available: apprenticeships, work experience, gap years, further education and higher education.

Experts in the industry, including UCAS, Sector Skills Councils, the Student Loan Company and the National Apprenticeship Service, as well as careers advisers, and students working towards a career in journalism, write and support our interesting and varied editorial. Moving On is fun and informative!


14 – 19 year old young people in English schools, colleges and sixth forms.


25,000+ (increases for special events and marketing requests)

Readership 250,000+


• Careers advisers in secondary school, colleges and sixth forms via UCAS and requested subscription lists

• Universities, local government, skills councils and other organisations

• Direct to students at events, exhibitions and student recruitment programmes


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