A career in PR is about much more than being a spin-doctor. It’s about presence, public profile and reputation.
You could find yourself working for a particular business, a charity or an individual to make sure that the opinion that the public has of your client is a positive one.
So, if you fancy a career where you might be organising events, engaging with people over social media, writing articles or getting stories into newspapers and magazines then you might be cut out for a career in PR.
Do you enjoy or are you studying?
Art and design
Keeping up with current affairs
Ask yourself…am I?
Good at writing
Working in PR involves writing engaging copy in the form of press releases, articles, reports and other material so being able to write well and to proofread is essential.
Great at communicating?
Communication is a huge part of any PR role. You’ll need to be confident talking to a diverse range of people, presenting to clients and dealing with journalists.
Good at handling pressure and working to deadlines?
A lot of what a public relations person does is date and time sensitive. You must be able to meet deadlines and this can mean early starts or late finishes.
A creative person?
This doesn’t mean being able to draw or paint; it’s about having a creative streak – coming up with ideas and ways of promoting an organisation or getting an idea across.
Social media savvy?
Social media is used widely by organisations for a variety of reasons. This might be as part of a PR campaign, for engaging with the public and clients or to drive traffic to a website.
What is working in PR like?
If you like every day to be the same then look away now. The one thing that you can expect working in PR is that your days will be varied and challenging. There are of course some standard things that will apply such as keeping up to date with the news and what’s going on in the world, checking social media feeds, writing and updating content, liaising with clients and speaking with journalists
Can I specialise?
PR offers the opportunity to combine a personal passion that you have, perhaps for fashion, music or sport, or for a global issue or charity with a career and it is possible to gain a great deal of satisfaction from knowing that you are involved in doing some good.
Do I need a degree?
You don’t necessarily need a degree in PR for a career in PR but what individual employers ask for will vary.
Are there any PR apprenticeships?
There are apprenticeships in PR. There is an existing framework and there are two new standards in development. The PR apprenticeship is a level 4, higher apprenticeship.
What will I earn in PR?
The earnings of a PR vary depending on the location and also how experienced you are. The average salary range for a PR assistant is around £18,000 to £20,000. Average starting salaries for PR officers can range from £22,000 to £28,000 and with a few years’ experience; salaries can increase to more than £40,000. Senior management positions, such as PR director or head of corporate affairs can range from £40,000 to more than £100,000.