Brands matter to you, according to new research into the food, drink, fashion and technology favourites of British kids aged 13 to 17 and 18 to 24 years.
We could all take a good guess at which brands are worldwide best sellers. Have a look at UK teenagers’ favourite brands – and spot the interesting differences in brand preference between the two different age groups of under and over 18 year-olds…
Under 18s – McDonald’s is the favourite food brand of UK teenagers aged between 13-17 – 10 per cent of them eat fast food more than twice a week. Other favourite food brands for this age group are Cadbury, Pizza Hut and KFC. Of those who took part in the survey, 18.8 per cent of 13-17 year-olds said that chocolate is their favourite food with only 0.9 per cent saying that their favourite food is a sandwich.
18s and over – Favourite places to grab a quick lunch or a snack, amongst this older age group, differ quite a lot. Over 18s favour places like Greggs, Domino’s Pizza, Millie’s Cookies and Krispy Kreme doughnuts – perhaps because they are more independent of their parent’s influence over what they can and can’t ( or should and shouldn’t) eat and because they are out of the house more, with their own money to spend. Subway and Nandos are also firm favourites in this list, along with – yes of course – McDonalds, Burger King and KFC. No surprises there then!
Under 18s – Coca-Cola came out as the teenager’s favourite soft drink. The only healthy brand to receive any votes was Evian bottled mineral water, which was chosen by 3 per cent of teenagers who took part in the survey as their favourite brand of non-alcoholic drink.
18s and over – Café culture has made its mark on 18 and overs’ drinking choices with the coffee chains being a clear winner. Costa,
Starbucks and Café Nero are in the top five favourite venues where teens buy hot and cold soft drinks. Coca Cola, in all its various guises is of course, still a top five brand along with Innocent, the smoothie people.
Under 18s – UK teens overall favourite fashion brand was FCUK, followed by Nike and Top Shop. Luxury labels like Gucci, Burberry and DKNY are also favourites, which all make it into the top 10 list of teens favourite fashion brands.
For the majority of UK teens in this age group, luxury fashion brands are well out of their reach price-wise. According to the survey, most teenage girls said that their favourite place shop is New Look whilst teenage boys said that JJB Sports is their favourite place to go clothes shopping, where of course, there are many different, mainly sports brands to choose from.
18s and over – Thinking on – or about – their feet, Converse, Vans, Adidas and Nike are way up there at the top of the 18 and overs’ list of favourite fashion brands. When it comes to clothing, Levi Strauss, Diesel, Lacoste and Superdry dominate the over-18s list of favourite brands. And don’t forget Calvin Klein knickers, which still manage to transcend the whims of fashion by never going out of style and which have been worn by teenage boys – on display or discreetly tucked away, for over a decade. Other favourite fashion brands include Tommy Hilfiger, Hollister, Jack Wills and Abercrombie and Fitch, although clothing brands which relentlessly insist on having their name written all over their garments are not regarded as cool by many over 18s, who want their style to be anonymous.
Under 18s – More than 95 per cent of British teenagers own a mobile phone. Nokia is the UK teens’ favourite brand of technology followed jointly by the Apple iPod and the Sony PlayStation.
18s and over – Its official – UK teens spend more time with technology than they do watching telly and here’s the low-down on which devices they’re logged into… Apple products are the top of the list of devices bought by the over 18s, followed by Sony, Microsoft, Samsung and Skullcandy products. Also in this line up are Dell, HTC, Blackberry and G-Shock.
13 – 19 year olds (and their careers advisers and parents) love Moving On magazine too – it comes out five times a year in print and is available online too – check out the October issue below.